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Is this true? Well, let me ask you, do you just want leads? My guess is no.
You're not in business to get leads, you're in business to make money.
It is CASH FLOW that is the life blood of your business, NOT leads.
However, in order to make cash, you need an active downline that continues to grow and order product on a regular monthly basis.
In order to have an active downline, you must first sponsor good people into your MLM business opportunity who also have a strong desire to build the business.
In order to sponsor good people, you first need good prospects.
Therefore, generating leads really is 3 big steps away from what you really need to keep your business growing.
So don't fall for the trap and give your hard earned money to lead brokers and lead sellers who claim to have targeted fresh MLM leads.
It's simply not true.
Most of the leads they sell you have been sold over and over again - they are worthless.
When you buy leads, you are actually outsourcing your marketing.
That is NOT something you want to outsource.
Why? Because your business IS marketing.
Nobody knows more about your business than you do, which is why you never want someone else to do your marketing.
If you learn how to market, which is not very hard, you can generate your own highly targeted leads for very little cost.
And they will be much higher quality.
So let's go over a few principles on how to do just that...
Your best, most targeted source of fresh MLM leads, even if you are new to the industry, are people who already participate in network marketing.
Do not go for a broad audience such as people who are looking for a "home based business", because that can mean anything from selling clothes on eBay, affiliate marketing, freelance writing, day trading and many other things that can be done from home.
If you target these people, most of them would not be interested in MLM, and therefore much of your marketing efforts and money would have been wasted.
So narrow your marketing and target those who are already in the business.
There are a very high percentage of network marketers who are frustrated.
That's a great opportunity for you because they are looking for answers on how to be more successful.
They are looking for leadership and mentorship and even a new home.
And therefore, they are your hottest prospects.
You can use the internet to advertise and attract them to you.
In fact, the internet is the easiest, and fastest way to get started in marketing yourself.
The internet allows you to get in front of the right people very quickly, for very little cost.
There are plenty of advertising avenues that are absolutely free.
Think EzineArticles, YouTube, Facebook, Twitter, etc.
These are all free and highly effective resources you can use to get in front of the right audience.
People on the internet are, by definition, searching for solutions to a problem.
Remember, your business is YOU.
It's not your company, it's not the products.
People join people, not companies or products.
Brand yourself as someone who can point others in the right direction.
You DON'T need to know everything - all you need to do is give people access to the right tools.
Build relationships, and they will build the business with you.
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