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List Building Tactics - 3 Tactics To Supercharge Your List Building Profits
The beauty of this marketing exercise is that the list is so simple - what remains is to test and tweak here and there and just one change can make a huge difference.
Now, consider that you can change perhaps 40 or 50 different things and you will be able to see the potential in using the right tactics.
Here are 3 of my own personal tactics for you to check out.
Use Click Tracking Many people are put off by click tracking because they think that if their subscribers see strange urls when they hover over your links, that they won't click them.
Some people may fit this pattern of behaviour.
However, most will just click if they want to.
Also, click tracking data is extremely valuable to you.
You can judge exactly how good your email was from the number of clicks that you get.
Test a few different styles and methods of trying to get the click and see what happens.
Whatever seems to work (often discovered by accident), you should repeat that tactic in future.
Sidebar Opt-In Many people think that it is better to have a single opt-in page with no other distractions instead of putting your opt-in form in the sidebar of a blog or content site.
However, did you know that sometimes you can increase your conversion with a sidebar.
It seems that in some niches, your prospects will trust you more if it just appears that you have a complimentary newsletter to your main content site as opposed to doing more of a "hard sell" and trying to funnel them in.
The only way to know for sure is to test.
If your sidebar proves to perform better then you might want to redirect all your traffic to your regular content site.
Write Your Own Freebie If you are giving a bribe to your list by offering a free report then I strongly suggest that you write it yourself.
Many people have seen the same freebies offered everywhere already.
Plus, if you write the freebie yourself then you can precisely discover exactly what your ideal subscriber's needs are and then answer (or give partial answers) them in your report.
The closer a fit your freebie is to your subscriber's needs, the more trust they will have in you and the more money you will ultimately make.
Seeing as your freebie is delivered to them right at the beginning of their newsletter experience with you, it makes a lot of sense to get things right from day one.
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