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Social networking sites have been around for quite some times but they have just gained more popularity over the recent years with a few of the most well known being Facebook and MySpace.
If you are not familiar with a social networking site is, I will quickly explain it here.
Simply put these sites are designed for friends to keep in touch or so that people can find new friends of similar interests.
When you sign up for the sites, you get a personal profile page where you can post a profile picture and some descriptions about you as well as list interests and such.
The profile page can be customized and you can make it really personal.
How much the profile can be customized vary on each of the sites.
I mentioned MySpace and Facebook before since I know that both these sites allow business profile pages.
And even though it´s not necessary to turn your profile page into a sales page, it can be very useful depending on what you are selling or promoting.
I've seen people who just use their profile pages to socialize and they talk about the product to their friends and drive traffic to their sales pages that way.
Both of the techniques work and what you decide to go with is really up to you.
Maybe you already have a Facebook and MySpace page but you just didn't use it for this before.
However you decide to use these sites, remember to read and follow their rules since each sites rules are different.
What you also should do is to use several social networking sites.
You can easily use Wikipedia to find a list of a bunch of networking sites to get you started.
Apart from the ones I've mentioned here (facebook.
com and myspace.
com) I will also mention Yuwie, since Yuwie is a social networking site with all the regular features, but with the added perk of getting paid to use it.
Because of this feature, Yuwie seems to attract a lot of people working online or being interested in working online, which might give you a pre-targeted market already (again, depending on what you're promoting).
When you've signed up for a number of social bookmarking sites it´s time to start designing your profile.
Make your profile eye catching and nice looking, don't just plaster your profile with banners and links to the things you are promoting because that will just make it look bad and not very personal.
Try to make the profile page sell by showing how the product helped you, if possible.
And use the social networking sites for what they are, make friends.
Apart from being a good source of possible customers or such, you can also make good connections to people who work online and you might find new friends to learn from and share ideas with.
And as a bonus, the social networking sites are also quite fun.
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