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A list will dramatically increase your chances of building a strong brand and will enable you to maximize your online income by working less, in a shorter amount of time.
Just think about how quickly and effectively you could send out a promotional broadcast announcing your latest product launch if you had a built-in customer base of prospects that you could instantly contact with each and every new product you promote.
You will not only be able to make money with your own products, but also with affiliate marketing offers! You could solidify first place in any niche market by being able to instantly notify your subscribers of each upcoming launch, and tagging them with your unique affiliate ID.
Having a responsive mailing list in your online arsenal can be very powerful, and failing to recognize their value could cost you tremendously.
The real problem is this: While the vast majority of experienced marketers understand the importance of building their list (even after building squeeze and landing pages), they often fall through the cracks, simply because they used the wrong approach.
You have to avoid making these common mistakes! Unfortunately, if you focus all your time and energy on the WRONG strategies, you will end up back at square one, struggling to build an online business! Let's break down some common mistakes that newbie list builders make, so you can avoid following in their footsteps.
Instead, you can spend your time building a profitable business in the shortest amount of time possible.
Mistake #1: Failure to Offer Distinct or Explicit Value One of the most important details of a successful email marketing and list building strategy would be the actual incentive offer featured on your squeeze page.
This is where you will entice visitors into becoming confirmed subscribers, and subsequently, begin building a trusted relationship with each subscriber you enlist.
An incentive offer is the giveaway items offered on your squeeze page which is used to entice visitors into subscribing to your list.
Many marketers use reports, eBooks, articles and even eCourses to offer unique value to potential subscribers, and to help build brand awareness swiftly and easily.
Your incentive offer needs to positively represent your business.
It should not only be Exclusive to your Company, but tailored directly towards your target market.
Research some of the different products that are successfully selling in your market.
Quite often, creating a similar product and then offering it for free on your squeeze page is a sure-fire strategy for building a massive subscriber list in a very short amount of time.
When your incentive offer is unique, relevant, and targeted towards your mailing list's overall theme or topic, you should be able to build a mailing list with very little effort.
If you are a newbie or lack creativity, you should consider outsourcing the development of your incentive offer to seasoned freelancers.
Mistake #2: Failure to Invest in Your Business You can set up a list building campaign easily without investing a dime in start-up costs, but the problem is, the majority of your efforts will be futile, when autoresponder providers are blasting out THEIR messages to YOUR list.
There are just a few things that every successful email marketer needs to grow and monetize their mailing lists.
One of the most critical components is a professional autoresponder account.
You can set up an unlimited number of campaigns and create broadcasts 24/7 with an autoresponder.
You can also make use of their advanced tools which include monitoring opening-rates, click-through rates and even the number of any subscribers who chose to unsubscribe from your emails.
These features are crucial to providing you with the information you will need to improve your overall conversion rates and generate the greatest responses from your mailings.
Signing up for a professional autoresponder will also eliminate any third party advertisements that may appear within your broadcasts.
The last thing you want to do is distract your subscribers by featuring other people's promotions.
Aside from a professional autoresponder account, you also need your own domain name and proper hosting account.
A domain name and hosting account will allow you to set up squeeze pages so you can easily collect leads for building a list.
Your Own domain name will help establish brand awareness, helping you create your online presence.
The last thing you really need to get started is good content.
Depending on your skills, you can either write it yourself or choose to outsource it to a seasoned professional.
Just make sure that the content is original and of incredible quality.
Remember, you will be competing against other online email marketers in both keeping subscriber interest and motivating them to take action when promoting your own products as well as affiliate products.
By communicating directly with your list through email broadcasts, and offering them genuine value, you will be able to establish a solid relationship with them that will elevate your business to the next level.
Mistake #3: Failure to Promote Your Offers Setting up your squeeze page is pretty easy, but you need to actually promote your offers in order to begin generating leads.
Prospects won't find your landing page simply because you spiced up the sales copy and uploaded it to your hosting account.
You have to be pro-active in promoting your offer in front of as many people as possible.
You can do this many different ways.
You can create keyword-rich articles that direct people to your squeeze page for more information, or by participating in social communities which include forums, HubPages, Squidoo, Facebook, Twitter accounts and the list goes on.
There are literally hundreds of different ways that will instantly generate leads for your mailing list!
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