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Your challenge is to provide the right selection of products to meet shopper needs and wants.
Get things started by offering a single refrigerated display case filled with water, soft drinks and energy drinks.
Next create a small food department and add in bottled fruit drinks, more soft drinks, water, vegetable drinks, iced tea, coffee and lemonade.
This might be the time to add an even wider assortment of bottled water as well.
Don't forget to add in the cooking basics.
Start your dollar store food and grocery offering with a few simple products.
For example, those running a dollar store should provide a good selection of all the most popular spices - including salt, pepper, cinnamon, garlic powder, garlic salt, onion powder, onion salt and more.
But don't stop there.
Expand this area to include ketchup, assorted mustard such as yellow, Dijon, jalapeno and spicy and other basic condiments.
Then your next set of products might include non-stick cooking sprays, vegetable oil, vinegars, baking soda (Don't forget to add a small display of baking soda as an add-on product in your household cleaners aisle.
), baking powder and sugar.
As sales continue to build add a full display of hot and cold cereals, cake mixes and frosting, muffin mix and pancakes mix and syrups.
This might be a good time to add assorted prepackaged dinners, soups, canned fruits, vegetables and assorted meats and fish, as well as canned and dried beans.
Spaghetti sauce, assorted dried pastas, salsa, and assorted salad dressings will round out your next expansion.
If sales continue to warrant further expansion, consider adding fresh fruit and produce, as well as bread and other baked goods.
If you are running a dollar store watch the traffic and food sales carefully.
Make sure you have enough food traffic to support these short shelf-life products.
Move forward only if you already do have the traffic, or if you have a surefire marketing program ready to roll out when they are added.
As sales of dollar food and grocery products continues to grow you will need to examine adding a bank of coolers and freezers to hold an even wider assortment of dollar store food and grocery items.
If you decide to move forward, this literally opens the door to an even more expansive set of options for those operating a dollar store.
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