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Maybe losing's stopped, doesn't exist any more, phased out.
Maybe it's just considered a little analogue, a bit September 10th, Web 1, Cambrian.
Everywhere you look things are going through the roof.
No sooner does Bing release figures showing that its usage since the 'decision engine' marketing campaign hit the television screens has leapt 22% (22% of a pretty small number to be fair), or that Beckham powered Yahoo took an extra 7% of the search market in June, than Facebook is announcing it's 500 millionth user - HI 5s to Lincoln Mybo of Flickut.
Not wanting to be left out of the fun, Apple then show up with fiscal Q3 revenues of $15.
7 billion and a net profit of $3.
25 billion.
Spotify shout "500,000 Premium subscribers" across the room.
Perhaps the most interesting mega digit announced over the last week or two was the fact that, according to Biz Stone, Twitter now serves more than 800 million search queries every day.
Not only is Twitter a social media platform, but it has also turned into the world's fastest growing search engine, speeding past both Yahoo! and Bing in the process Google is still way out in front when it comes to searches, with a lip-smacking 88 billion search queries per month.
However, the rapid rise of Twitter shouldn't be ignored.
The message is clear.
Search and social media are fast becoming integrated marketing mediums.
The fact that the major search engines now all factor in social media signals into their algorithms tells its own story.
They've realised that Twitter has stolen a march and rather than fight, they have embraced the new social sources of relevance to boost their own search potency.
You should too.
Follow the path set by the big Internet players and build social into your online profile both as a route to bigger and better placements, but also as an end in its own right.
Think of social media as a component of your SEO, much in the same way as you do of optimised website design, coding, tags and lots of lovely fresh, highly quality content.
Want to know more? Talk with your SEO or web development team today.
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