4 Ways To Build Brand Awareness

When you own a business, one of your key aims is to build brand awareness so that when people need your product or service they will think of you and hopefully buy from you. Keeping your brand in the minds of your potential customers is essential to the end goal of a sale. There are many ways to build your brand awareness, some take a lot of money but not much time, some take a lot of time but have a low outlay and others have a reasonable upfront cost and continue promoting your brand in an ongoing basis.

The key to brand promotion is to keep your business name in the minds of potential customers at least once a month, being aware that it takes at least seven impressions before they will start to remember you.

New Media

Using social media is the newest form of brand promotion and there are many social networks and strategies you can use depending on your product and your industry. There are a few well known social networking sites as well as a large range of interest-based platforms that you can use to raise the profile of your business.

Newspaper and Radio Advertising

More traditionally, you can run a series of newspaper and radio advertisements. These media are proven and can work well for building brand awareness as your business name is mentioned, particularly in radio advertising, several times a day. If you run a promotion in your newspaper ads, use a redeemable coupon to assist you in ascertaining how well your ad has worked.

Sponsorship

Sponsorship is another way to increase your brand name to potential customers. Generally, sponsored events have a wide range of exposure and can reach a large number of people. Choose an event that is aligned with your business or local community to ensure you are reaching the right people. Not all sponsorship is a direct financial one, some sponsorship can be for goods or services and this may suit your business better.

Licence Plate Frames

A great option for ongoing, high impact, low initial cost branding is a licence plate frame. These licence plate frames can be customised with your personal message and fit onto any car. You can fit these to your own vehicle where they will be read by many people, or you can also give them to clients as a giveaway with the hope that they will also use them on their cars to assist you in your promotion.