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Their concern is how to get started now that they have make the financial commitment to own their own business.
In a lot of cases, they have used what savings they have remaining in order to make the change to their life and I applaud their belief in themselves and in their opportunity.
However, they now want to know how to move forward with limited funds so that they can begin to generate leads and prospects in order to start earning money that will allow them to market to their full potential.
There ARE ways.
And we highly recommend they start with these low and no-cost marketing techniques so that they are in a "waiting" mode and not able to get up and running while their motivation is high.
We started out in a similar way.
Keep in mind, that most everyone who is new to home based business has a "story" about what brought them to this way of life.
We have children who are grown, yes, and out of the nest so-to-speak, and believe me when I say that we are still helping them financially.
Whether it be for their college tuition or to help them pay an exorbitant heating bill, we are not done by any stretch.
And the fear that we would not be able to offer that help if we put all of our funds into marketing, forced us to look for multiple, effective ways to achieve that exposure without breaking the bank.
Let me start by saying DO NOT underestimate the power of social media.
I know you read everywhere how important social media has become.
With a little time investment-versus money investment-you can meet countless people who are looking for ways to change their lives and financial situation.
Mind you, they don't want to be marketed to per se.
But starting communications with people through Twitter, Facebook, and LinkedIn, alone, allows you to take part in conversations in which you can offer information in bits and pieces and you will find people inquiring as to what you do and wanting to be in your place-changing their situation.
There are books out there available used on Amazon.
com that offer you easy instruction on how to get started on all of the social sites.
They show you how to sign up, layout your page or profile and how to effectively market using those sites.
"Twitter Power" by Joel Comm and "Facebook Marketing" by Steven Holzner were invaluable to us.
Both books offer advice for everyone from beginners to advanced social media site users.
They are only a few dollars bought used and were an indispensable investment.
Also, bookmark the websites Socialmediaexaminer.
com as well as Mashable.
com as these websites are phenomenal in their instructional and informational articles related to social marketing.
I made sure I subscribed to their feeds and learned a great deal about what was and wasn't acceptable, as well as what was effective in social media marketing.
Also, blog.
Blogging will let you enter the unlimited family of other bloggers out there.
If you aren't comfortable blogging right away, go to popular blog sites: Blogger, WordPress, Technorati, Posterous, and subscribe to other people's blogs that seem to "speak" to you.
From those blogs, you will see the wide variety of ways that people reach people through those blogs.
Comment on blogs.
Become a part of the subscribers community and meet others who are searching for ways to market as you are.
And lastly, and also important, is to take advantage of ALL the free classified ad sites out there.
There are scores of them.
Just utilize Google by searching for "free classified ads" and you will be presented with a plethora of sites to choose from, including most importantly, Craigslist.
In starting your business marketing through these no/low-cost methods, you will be able to get started and employ the leads to gain financial success and then can move forward with other options.
These methods proved to help us get a start and obtain leads that lead to sales which lead to marketing funds to expand our reach.
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