Opt in Email Campaign Summarized

An opt in email campaign is a method to introduce the businesses of today, its products and services, build relationships with audiences online, and further the marketing and business objectives.
It is one of the tools of internet marketing.
Marketing of products and services is the life blood of your business.
To increase revenues, maintaining of direct and interactive communication with the audience, prospects and existing customers is exceedingly important.
Its not only cost effective but also results yielding in achievement of marketing and enterprise goals.
These email addresses are directly obtained by the business and hence reliable and relevant.
It is an apt example of excellent use of technology to business advantage.
The communication information or email addresses of prospects and existing customers can be used to build relationships, advertise products and services, render customer support, and establish follow up.
The campaign will need reiteration to enlarge the list of prospects.
This is the first step in an online marketing campaign.
The audience is encouraged and enticed with freebies to participate in the opt in email campaign, by furnishing at least their first name and email address to enable communication on products or services offered by the business.
Information is obtained using squeeze pages or squeeze and confirmation pages.
The later is known as the double opt-in method.
The squeeze and confirmation pages should be well patterned and designed.
It should be precise and clear.
The business and its products and services should be well introduced.
It should have an attractive headline and information that entices and induces the prospect to opt in and furnish the requisite mailing information.
It is statutory that provision for easy opt out be made on these web pages.
The main aim of this campaign is to get the email address and other contact details of the prospects.
The data mined is of exceptional value to the business in terms of increasing returns.
Once the prospects opt in, registration is confirmed, and welcome message flashed, this marks the beginning of trust formation.
The prospect is also invited to introduce people from personal, social and other groups.
The attempt in a welcome campaign is to broaden the prospect database and foster congenial relationships.
The prospects may be individuals or corporate persons depending on the products and services offered.
The opt in email campaign is a tool to introduce the business and its products and services to the audience; and build relationships between targeted audience, customers and the enterprise.
It is cost effective, workable in real time and an indispensable tool for attaining of marketing excellence.