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"Australia has a national 'Do Not Call Register' to curb the growing number of telemarketing telephone calls that Australians receive.
Legislation was passed in the Parliament of Australia on June 30, 2006 enacting the Do Not Call Register Act 2006.
The Australian Communications and Media Authority is responsible for establishing and overseeing the register and has appointed Service Stream Solutions Pty Ltd to operate the Do Not Call Register.
" Registers like this are often used as evidence for the death of telemarketing.
That may be so but only to a certain point.
That point is the unique difference between those who want a telemarketing call and those who don't.
What makes this difference so special is that it can easily divide whole populations of people into two kinds: the B2C group and the B2B group.
That's right.
The difference is about the two popular kinds of business transactions out there.
For instance, ERP software suppliers are entirely dependent on B2B leads.
Only other businesses would use, or better yet, would need to use the products of services of those companies.
Therefore, that puts them in the B2B group.
The population of individuals in this group are small but they're entirely made up of important figures like C-level executives, managers, and other company decision makers.
They can't afford to ignore calls from other businesses that could benefit their own business.
The B2C group on the other hand are those people you see walking or driving home from work, playing with their kids, and watching TV from the comfort of their sofa.
Their population is great, along with their diversity (from suburban moms to college bachelors).
These are the people who are less likely to appreciate telemarketing.
With the B2C group taking up a great majority compared to the B2B group, it's natural to see that many people support things like Australia's 'Do Not Call Register'.
However, if you're in the business of something like ERP software, you're not really looking to sell to 'that many people'.
You're looking to sell to a corporate executive or a human resources manager.
Frankly, it's doubtful that those people make up the majority of the population.
The kind of discussion you'd want to see is the one between your representatives and a CEO, not the small talk between a harassed pet shop salesman and an irritable old lady with too many cats.
So with that said, does this mean that anti-telemarketing registers are really not a big a threat to your telemarketing campaign.
In a sense, no they're not.
However, don't get too excited.
Newbies to the telemarketing method might still end up finding themselves clashing against this register in their search for an Australia lead.
Outsourcing to a more experienced telemarketing firm is still advised.
An experienced telemarketer that knows your trade will not only be able to communicate well with your intended targets but they're also more experienced in dealing with registers that restrict telemarketing.
They are well versed in the laws that govern it, they know what is and what isn't allowed, and they have a higher chance of contacting a prospect at the right time than anyone else.
If you're still unsure about forming your own telemarketing team or even just looking for expert advise to improve the one you have, you'd do well to turn to them.
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