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The first aspect of any online business of course is to create and optimize an attractive website promoting your product or service.
The second step is to get your site ranked high in search engines with optimized keywords.
The third step is to promote your site using various marketing strategies to drive targeted online traffic.
Now, when people start visiting your site and land on your capture page, it is here that your skill comes into play.
The basic components of a capture page must be presented in such an effective manner that potential prospects are led expertly to trust in you and reach out for your product.
There are certain effective guidelines with which you can create the most powerful and proven capture page which has the ability to catapult your online business to generate huge profits.
As you create your capture page, place yourself in your potential customer's shoes and deeply analyze on what exactly would make you as a customer buy the product.
Design the page according to the aspects that would provide an effective solution to your customer's problems.
Think about what exactly would make you as a prospect provide your contact information to the website owner.
One of the basic components of a capture page is the headline.
Effective headlines can begin with a question.
This will hold visitor's attention.
It is vital taking a lot of time to create an effective headline as the headline determines whether your visitor is going to go through your entire site.
Make it catchy and not too long.
As we analyze the basic components of a capture page, we find that the next important aspect to give attention to is the body of the website.
Make sure the body is well written in a crisp and concise manner detailing every single benefit your product or service will offer visitors.
It is a good idea giving a brief idea of certain benefits and highlighting in detail the most important one.
This will leave an element of curiosity compelling and pushing visitors to turn into your customers.
The body of the capture page must look visually appealing with legible fonts and attractive colours.
The basic components of a capture page involves including a capture form.
Here again, ensure you repeat the headline just above the form so that your visitors are reminded about the benefits you promise in your product or service.
This will validate their decision in filling the form and providing their name and email ID.
One of the vital and important aspects of the basic components of a capture page is the call to action.
The call to action should be powerful enough to push and compel readers to click on the "submit" button.
Use extremely potent and result oriented words such as "Get free access", "Free instant access", etc for sure shot response.
The basic components of a capture page must definitely include a terms and privacy policy statement guaranteeing them that their private information will never be shared with anyone else or any other site.
This will give them an attractive option of subscribing for more information on your product or service in future.
Effective understanding and using the basic components of a capture page will generate the results you dream of taking your online business to great heights in a short period of time.
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